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You ROYGBIV Me
02/22/08 - 04/18/08
Tartine, 600 Guerrero @ 18th, SF, CA
Amanda Curreri and Jeronimo Roldan's installation, ROYGBIV Me,
at Mission district bakery Tartine, subtly transforms the entire space.
Initially, it appears that the bright yet minimal encaustic panels,
digital prints, and mirrors work as design elements on the walls and
pillars, creating a lively atmosphere through intense hue and contrast,
but fully appreciating the implications of the work requires that one
be in the space both optically and socially. Each component of the
total work contributes to an understanding of the specific installation
space.
The panels, thick with bright, glaze-like encaustic,
are arranged so that various physical viewpoints in the bakery render
surprising constellations and alignments of color fields visible,
disrupting ordinary spatial relationships between walls and interior.
At the opening, I saw many people pointing out different viewing angles
to each other, and the crowd moved playfully in the eating area as it
engaged with the work. This playful movement stopped at the pastry
counter, calling attention to the fact that even after hours, a
social-spatial distinction exists between bakery workers and patrons.
The area behind the counter is made visible from the middle of the room
by a series of mirrors, reinforcing this separation and contributing to
the theme of visual fragmentation. The digital prints, laminated like
menus create a continuous line encircling the space. These small
rectangles echo the minimal reference of the encaustics with their flat
rainbow of color, and mimicking an American Apparel color catalogue,
characterize the crowd within it.
— Mary Anne Kluth, Stretcher.org
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